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The pampering eased her through a root canal and a tooth replacement, and now, with her fear of dental work gone, she has moved on to more elective procedures. Ms. Romanick, 34, a graduate student from Germantown, Md., spent $399 for teeth whitening and next plans to straighten her teeth with removable plastic braces, which can cost up to $3,500.
'I was totally afraid of the dentist,' she said. 'Now I go to the dentist every six months and I just can't wait.'
What's that? Enjoy the dentist's office? That is the hope of a growing number of dentists who are turning their practices into 'dental spas' that offer such perks as fresh-baked cookies and overstuffed couches and services like body waxing, facials, massage and pedicures."